Cooper McHatton
Lego Also Nets Marvel License!

I can’t believe it. Lego netted the Marvel and DC Comics licenses in one awesome swoop. Here is the press release and sources.

Two of the world’s most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which will bring the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection’s initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.

The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man. Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con International at the San Diego Convention Center July 21-24.

“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”

Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”

The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel’s The Avengers.

The Fandom Post.

PRNewswire.

Stitchkingdom.com

Via FBTB.

Lego Gets Full DC Comics License

Here is the full article from FBTB.

Variety reported a few hours ago that LEGO now has the full DC Comics license. In short, expect to see LEGO sets based on their most popular characters including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

LEGO will unveil the initial wave of sets at Comic Con which kicks off tomorrow night. 3,000 minifigs of Batman and Green Lantern will be “distributed”. FBTB will be there all week, so stay tuned for our full coverage.

Full article snippet below, link to actual article below that:

Warner Bros. has expanded its relationship with Lego, granting the toymaker access to DC Entertainment’s complete library of comicbook characters and stories to launch DC Universe “Super Heroes” as figures and playsets.

The multi-year licensing deal, made through Warner Bros. Consumer Products, will start rolling out the new line in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

The first toys will be shown off at the Lego booth at Comic-Con Intl. in San Diego, where 3,000 exclusive Batman and Green Lantern minifigures will be distributed to launch a promo that runs August-December, enabling fans to create and submit videos, photos or illustrations of the characters to win trips to Legoland and Warner Bros. Studios.

WB and Lego had already been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. The “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.”This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic super heroes, so they can relive the action and even customize it, a proven and winning formula in Lego construction,” said Jill Wilfert, VP, licensing and entertainment for the Lego Group.

WB builds on Lego partnership

Nintendo is Coming to Comic Con with Massive Line-Up Including Super Mario 3DS and Mario Kart 3DS

In a recent announcement, Nintendo has said that they will be coming to Comic Con with a huge line-up of games for the 3DS, Wii, and DS. They will only have a small booth on the show floor, but they have a gaming lounge set up at the Marriott Marquis & Marina at 333 W. Harbor Drive, adjacent to the San Diego Convention Center. Here is the full list of playable games.

Nintendo 3DS:

Super Mario

Mario Kart

Kid Icarus: Uprising

Star Fox 64™ 3D

The Legend of Zelda™: Ocarina of Time™ 3D

Pokédex™ 3D

METAL GEAR SOLID® Snake Eater 3D from Konami

Shinobi™ from SEGA®

Super Street Fighter® IV 3D Edition from CAPCOM

RESIDENT EVIL®: THE MERCENARIES 3D from CAPCOM

DEAD OR ALIVE® Dimensions from TECMO KOEI

Wii:

The Legend of Zelda: Skyward Sword

Kirby™ Wii

Rhythm Heaven™

Fortune Street™

Captain America™: Super Soldier™ from SEGA

Just Dance® 3 from Ubisoft®

Nintendo DS™ family of systems:

Dragon Quest Monsters: Joker™ 2

Via the Nintendo 3DS Blog.